IDW Entertainment is a division of IDW charged with producing and distributing franchise content ranging from series to features to interactive experiences.
IDW Entertainment "IDWE" has developed a fresh and innovative model for content development that emphasizes the value and importance of creative talent who are developing their own literary projects for television and the commitment to collaborate with the creative community overall.
IDW Entertainment “IDWE,” a franchise studio division of IDW Media Holdings, Inc. (OTCQX: IDWM), is charged with developing, financing, producing and distributing entertainment content ranging from series and features to interactive experiences and digital content from sister company IDW Publishing’s extensive IP catalog of comic books and graphic novels, as well as from third party content.
Since launching in 2013, IDWE has successfully delivered three seasons of the critically-acclaimed Wynonna Earp, which debuted on SYFY in the U.S.; Spike TV in the UK and Australia; and Netflix Globally, as well as two seasons of Dirk Gently, based on the best-selling comic novels by Douglas Adams and starring Sam Barnett and Elijah Wood, on BBC America in the U.S. and Netflix worldwide. The Company has also produced a pilot based on the popular comic book series Locke and Key from Joe Hill, with Carlton Cuse showrunning; Andy Muschietti directing; and starring Frances O’Connor, Danny Glover, Nate Corddry, Owen Teague, Jackson Robert Scott and Megan Charpentier. Additionally, IDWE is currently in various stages of development and production on a roster of scripted series, including the Netflix Original series V-WARS to premiere in 2019, starring Ian Somerhalder; a crime series based on Jonathan Kellerman’s best-selling Alex Delaware detective novel series; and a thriller series developed in partnership with James Murray of truTV’s hit series Impractical Jokers and seasoned sci-fi writer Darren Wearmouth based on the authors’ new novel Awakened; a supernatural thriller series based on Mike Carey and Arvind Ethan David’s hit comic miniseries Darkness Visible, and a collaboration with Grey’s Anatomy star Ellen Pompeo on the drama series, The Devil, based on the real-life misdeeds of British gangster Stephen “The Devil” French.
Maintaining a major ownership position in the properties it develops, IDWE works collaboratively with creators and key series launch partners to maximize awareness and audience reach. At the same time, IDWE protects the rights of its creative partners by retaining control of worldwide rights for global media platform licensing, including ancillary revenue streams through EST, SVOD, and DVD options, as well as through the development of branded licensing and merchandising programs.
As a division of IDW Media Holdings, Inc., IDW Entertainment has access to a cache of intellectual properties at the ready for potential development through its sister entity, IDW Publishing, the mega comic book and graphic novel publisher.
This connection also provides IDW Entertainment with a wealth of marketing support. This can include the initiation of a graphic novel series to introduce and/or support a television series, offering the creative community a new way to develop outside the traditional system. This strategy is being used to launch The Devil. The relationship can also support creators in terms of advertising and promotion through the various IDW Publishing titles, marketing new series to existing fan bases and through events like Comic-Con that appeal to targeted segments of today’s online and cable audiences. For example, in preparation for Wynonna Earp’s debut on SyFy, IDW Entertainment promoted the series by placing ads in most of the 90 titles published each month by IDW Publishing. The result brought a staggering 42% increase in new viewers to Syfy for the series debut, and catapulted the show into double-digit growth for the time period.
In 2018 and beyond, IDWE will continue to utilize IDW Publishing’s vast catalog as well as continue to forge new creative partnerships to create compelling entertainment content for global distribution.