IDW Entertainment is a division of IDW charged with producing and distributing franchise content ranging from series to features to interactive experiences.
IDW Entertainment "IDWE" has developed a fresh and innovative model for content development that emphasizes the value and importance of creative talent who are developing their own literary projects for television and the commitment to collaborate with the creative community overall.
Since IDW Entertainment’s official launch in December 2013, the company has successfully debuted Wynonna Earp, named among the 20 Best New TV Shows of 2016 by Variety, on Syfy in the U.S., Spike TV in the U.K. and Australia, and Netflix globally; and Dirk Gently, based on the best-selling comic novels by Douglas Adams and starring Sam Barnett and Elijah Wood, on BBC America in the U.S. and the rest of the world on Netflix. Both series are returning for a second season in 2017.
The Company’s flexibility in forging new models for funding, developing, producing and distributing television content around the globe, with each project getting its own, highly personalized model, is a huge benefit, and appeals greatly to the creative community it courts. IDW has created strategic creative partnerships with proven authors like Jonathan Kellerman, creator of the best-selling Alex Delaware detective novel series, who is working with IDWE on developing a series based on his Delaware novels; Joe Hill, creator of the popular comic book series Locke and Key, who has written a pilot for the same named series, and which was recently picked up by Hulu; and creative talents like Grey’s Anatomy star Ellen Pompeo, who is collaborating with IDWE on developing The Devil, a series based on the real-life misdeeds of British gangster Stephen “The Devil” French.
Maintaining a major ownership position in the properties it develops, IDWE works collaboratively with creators and key series launch partners to maximize awareness and audience reach. At the same time, IDWE protects the rights of its creative partners by retaining control of worldwide rights for global media platform licensing, including ancillary revenue streams through EST, SVOD, and DVD options, as well as through the development of branded licensing and merchandising programs.
As a division of IDW Media Holdings, Inc., IDW Entertainment has access to a cache of intellectual properties at the ready for potential development through its sister entity, IDW Publishing, the mega comic book and graphic novel publisher.
This connection also provides IDW Entertainment with a wealth of marketing support. This can include the initiation of a graphic novel series to introduce and/or support a television series, offering the creative community a new way to develop outside the traditional system. This strategy is being used to launch The Devil. The relationship can also support creators in terms of advertising and promotion through the various IDW Publishing titles, marketing new series to existing fan bases and through events like Comic-Con that appeal to targeted segments of today’s online and cable audiences. For example, in preparation for Wynonna Earp’s debut on SyFy, IDW Entertainment promoted the series by placing ads in most of the 90 titles published each month by IDW Publishing. The result brought a staggering 42% increase in new viewers to Syfy for the series debut, and catapulted the show into double-digit growth for the time period.
In 2017 and beyond, IDWE will continue to utilize IDW Publishing’s vast catalog as well as continue to forge new creative partnerships to create compelling entertainment content for global distribution.